The purpose of gamification - O'Reilly Radar
Kathy Sierra kommentiert einen Blogpost über das nächste Buzzword shizzle (gamification):
It is not just game devs who feel gamification is perhaps worse than snake oil because -- like slot machines-- it IS indeed based on psychological principles that manipulate people.
My own personal metaphor is that gamification is the high fructose corn syrup of engagement. Ultimately, very unhealthy for all but the repetitive, dull, boring tasks for which there never WILL be intrinsic rewards. There IS great value in that... It is when gamification is applied to stuff that does (or could) have potential for intrinsic value (like, say, READING) where the damage lives.
There is no way to meaningfully compare "game mechanics" when applied to activities with the potential for intrinsic value (like a deep game or a physical activity like running) vs. bolted on to things as essentially empty faux-status signals.
word.
