Just because the tools of social media are free doesn’t mean they come without their own barrier to entry. The barrier is the knowledge of how to use them. Before you get started with using social media, you need to understand the tools you’ll be using. When we work with clients on their social media strategy for their business, here’s a bit of what we’re always sure to discuss with them.

Secure Your Brand

Set Your Metrics

Know Who You Are

Determine Where to Build Satellite Communities

Create Rules for Engagement

Engage. Genuinely.

Assess Your Success.

Great article with a basic list that touches all areas and outlines the relevant points.