Brand Manager vs. Brand Advocate
The new "brand advocates," as Forrester suggests renaming the role, will be seemingly more powerful and consumer-centric, much nimbler, and more real-time-oriented than the brand manager of today -- and they will be a lot more opportunistic in creating media partnerships, and a lot less loyal to their agencies.
via adage.com
Es ist immer gut, zwei unterschiedliche Visitenkarten in der Tasche zu haben -- aber vlt. kann ich die mit "Brand Manager" ja bald mal weglassen ;)
