25 Social Media Marketing Tips from Dell, Comcast, HP, Wells Fargo, Best Buy, General Mills, Ford, UPS, Home Depot, Cirque du Soleil - Online Marketing Blog
Joseph Jaffe – President of Crayon and best selling author of multiple books on advertising and new media.Can you share 3-5 tips for companies trying to make sense out of defining a social media strategy?
- Don’t cede control completely to your consumers. They don’t want it. Meet them halfway. Partner with them. Work with them
- Marketing is not a campaign; it’s a commitment. If you want lifetime relationships with your consumers, you need to invest in them…genuinely…for life. Begin with investing in what we call at crayon, “commitment to conversation” (monitoring, optimization, response, outreach etc.)
- Learn to deal with negativity. You want the love, but can’t deal with the hate. Criticism is not your enemy; apathy and indifference are. Any negative response from consumers (whether by blog, e-mail or customer service inquiry) is a cry for help AND an acknowledgement that they care (enough to reach out to you…)
- As per my earlier point, think strategically. We’re currently working with some of our clients to define a social networking strategy BEFORE cart before the horse deploying a “Facebook App” for example
- That said, we also advise companies to invest in “well-structured experimentation”. We distill this into a very real and workable number – 4: 4 experiments over a calendar year. Is 1 experiment per quarter that unrealistic or irrationally exuberant? I think not.
via toprankblog.com
