folgendesdasein.de ist die digitale hutablage für fundstücke und gedanken von andreas milles.
Introducing Dropmark from oak on Vimeo.
dropmark ist noch so ein "schnipseldienst", bei dem man (kollaborativ) eigene websammlungen aus fotos, videos, dokumenten (sogar google maps) anlegen kann. sieht sehr viel versprechend aus. leider noch private beta :/
In 2008, Noah Everett wanted to share photos on Twitter. Since there was no way to do it, he grabbed an old server and created Twitpic as a side project. This program will show you how he did it, but before you listen to it, I want to give you some numbers:
- In terms of traffic, Alexa says Twitpic is a top 100 site
- In 2009, the site did over $1.5 million in ad sales
- For every million in sales, the company keeps $700,000
- The site has about 6.5 million registered users
- Noah was recently offered 8 figures for the business
- There are only 4 people working on the site (including Noah's parents)
Besides that I found the discussion about feedback and evangelists interesting, since it helps you finding fans and converting distractors into evangelists. Btw. this reminds me of a discussion on the NPS (Net Promoter Score): is it harder to make Distractors a Promoter or Neutrals a Promoter? Distractors are usually emotional about your service and company - so if you fix the issues and are open to feedback you can convert them into fans - whereas Neutrals are a little closer to getting wowed, but a little harder to reach (since they often don't give bad feedback in public but are likely to forget about your service since you didn't excite them).
Noah:
what I find is that when you respond to people on twitter in a human way they respond to you in a human way, cuz originally on people are used to getting bad support, they're used to getting bad feedback so we're trained to respond harshly to make sure we get what I want- and get what we want, but i found that when you respond back to them as a human and nice, and understanding, they turn right around, there are some people who had big problems with twitpic early on and now are some of
our biggest evangelists for the site and they're actually good friends now so you can turn any situation all in how you respond, and people really endear themselves to you and they realize you're a small company, at the time, so the first year and a half twitpic was just me. So it was hard times, but you understand you know?
Andrew: Yeah, I was actually talking to one of the guys at uservoice who said that same thing, that he'll jump into twitter, and respond to the person whos his harshest critic, the guy who most people would fight against, if he just goes in and says "What's the problem, how can I help out?", he ends up having one of his biggest, ah he ends up creating one of his biggest evangelists
Interviewee: Yeah, people just want someone to respond to 'em, and we- and I'm guilty of this too, sometimes I'll call up my cable company and I'm kind of a jerk, at first cuz Im used to getting bad service. And I tried to change that about myself, its because it kind of comes from fear, we think we're not going to get the service we need or the response we need to fix our issue, and I don't blame anybody for being that way, thats kind of how the support industry is.
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German version over at http://www.basicthinking.de/blog/2010/01/15/twitpic-gruender-offenbart-sensat...
