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Data on Twitter Decline Stacks Up - eMarketer

According to data provided to eMarketer by Nielsen, traffic to Twitter.com was down a dramatic 27.8% between September and October 2009, falling to 18.9 million unique visitors. Nielsen is the latest in a list of research firms reporting declines at Twitter.com. comScore said unique visitors were down 8.1% in October, while Compete reported a 2.1% decline.

It has not been unusual to see wide shifts in Twitter traffic readings among Web measurement firms, and different methodologies likely account for the varying visitor counts. But one thing is clear: traffic to the Twitter.com Website is declining month over month after a period of huge gains.

The decrease in visitors could mean either falling interest in Twitter or simply migration to other platforms, such as third-party applications and mobile access.

via emarketer.com

Filed under  //  statistics   twitter  
Jan 8 / 11:48pm
 

The Social Media Marketing Blog: Recent Twitter Statistics

The Pew Internet & American Life Project has released some statistics about Twitter and other similar services that Americans use to post updates about themselves. The bottom line? About one in five Americans uses such a service.

who Tweets

Click here for a larger image.

Another interesting phenomenon is that we're seeing more young people using Twitter now. There have been anecdotal reports that young people were shying away from Twitter, but we can see the hard numbers here:

The median age for Twitter is now 31, while MySpace is down 26 from its previous 27 in May of 2008; and Facebook has risen significantly from 27 in May 2008 to 33 now.

There's a lot to digest in the study, but these are a few highlights that stood out. Anything interesting catch your eye? Please consider leaving a comment below.

Chart courtesy of MarketingCharts.

via scottmonty.com

interessante Diskussion auch: wieviel Dialog steckt in Twitter, wieviel One-Way?

Filed under  //  statistics   twitter  
Nov 1 / 7:00pm
 

Studie: Jedes zweite Dax-Unternehmen twittert - Internet - FOCUS Online

Media_httpp3focusdeimggen511251380144twitt2222015811238091dpapxgenr220xajpg_vkyufvqeshqqwfr
via focus.de

Jedes zweite Unternehmen nutzt bereits Twitter. Für ein Drittel der Unternehmen steht der Informations-Austausch im Vordergrund, 17% der Tweets, die untersucht wurden, waren Werbung.

Filed under  //  DAX   corporate   statistics   twitter  
Oct 18 / 4:04pm
 

Twitter Data Analysis: An Investor’s Perspective

Using some statistical trickery, the Twitter API, and my RJMetrics dashboard, I uncovered a ton of astonishing new information about Twitter. Here are some highlights:

  • Twitter's user growth is no longer accelerating. The rate of new user acquisition has plateaued at around 8 million per month.
  • Over 14% of users don't have a single follower, and over 75% of users have 10 or fewer followers.
  • 38% of users have never sent a single tweet, and over 75% of users have sent fewer than 10 tweets.
  • 1 in 4 registered users tweets in any given month.
  • Once a user has tweeted once, there is a 65% chance that they will tweet again. After that second tweet, however, the chance of a third tweet goes up to 81%.
  • If someone is still tweeting in their second week as a user, it is extremely likely that they will remain on Twitter as a long-term user.
  • Users who joined in more recent months are less likely to stop using the service and more likely to tweet more often than users from the past.
via techcrunch.com

Eine umfangreiche Analyse über das Wachstum von Twitter mit einer Reihe von interessanten Metrics (z.b. Followers per User, tweets per User, Tweets per source etc.)

Filed under  //  metrics   statistics   twitter  
Oct 18 / 11:28am
 

Twitter - Hype oder neue Chance in der Unternehmenskommunikation

via slideshare.net

Die Folie zum Thema von Britta Lübcke, mit Beispielen von Unternehmen die twittern, und den Einsatzgebieten:
a.) Sales: amazondeals, chocolatesToGo
b.) Support: comcastcares
c.) Kundenservice: BofA_help, DB Info
d.) Events: IBMevents
e.) Marketing: Sylt
f.) Image: Safttante (Walthers)

Abschließendes Beispiel für eine TwitterStrategie: T-Mobile Ausfall am 21.4. 2009 (inkl. ZDF heute Erwähnung)

Filed under  //  corporate   howto   statistics   twitter  
Oct 17 / 4:02pm
 

Twitternutzer sind sehr aktiv

Interpret surveyed over 9,200 internet users in August, finding that roughly 24 percent of the respondents that used Twitter, reviewed or rated products online; just 12 percent of people that used other social nets—but not Twitter—said the same. Twitter users were also more likely to visit company profiles (20 percent) than non-Twitter users (11 percent), and twice as likely to click on ads or sponsored links (20 percent vs. 9 percent).
via paidcontent.org

Twitter Nutzer sind aktiver als "normale" Webnutzer - sie bewerten doppelt so häufig Produlte und klicken häufiger auf Links. Das führt dazu, dass der Linkverkürzer "bit.ly" mehr als eine Mrd. Links pro Monat generiert.

Filed under  //  statistics   twitter  
Oct 12 / 5:22pm
 

Was Unternehmen twittern (Zucker Kommunikation Trendreport)

Der Untersuchungszeitraum von einer Woche wirft ein Schlaglicht auf den Umgang der Unternehmen mit dem Microbloggingdienst Twitter: Dialog-Themen bestimmen die Inhalte der Hälfte aller Tweets (51%), etwa ein Drittel sind Nachrichten (32%), und 17% der Tweets bestehen aus Werbung. Bei den Profilen der DAX-Unternehmen ist der Anteil der Werbung allerdings etwa doppelt so hoch. Die Twitterprofile deutscher Unternehmen bzw. deutscher Niederlassungen internationaler Unternehmen haben durchschnittlich 661 Follower, sie folgen 350 fremden Profilen und posten durchschnittlich 13 Tweets pro Woche.
via zucker-kommunikation.de

Knapp die Hälfte aller DAX Unternehmen twittern.

Filed under  //  DAX   corporate   statistics   twitter  
Sep 25 / 3:14pm