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Feb 22 / 11:49pm

Twitter Hits 50 Million Tweets Per Day

New stats released today by Twitter reveal that users now send out more than 50 million tweets per day. That means every second, 600 tweets fly through Twitter’s network.

As we reported two weeks ago, Twitter saw more than 1.2 billion tweets in January, or around 39 million tweets per day. These numbers came from Royal Pingdom and not Twitter itself, though.

The new numbers blow past Pingdom’s stats. Some of the highlights:

- In 2007, around 5,000 tweets were sent per day.

- By 2008, the number grew to 300,000 tweets per day.

- By 2009, around 2.5 million tweets were sent through Twitter every single day.

- Tweet growth shot up by 1,400% in 2009, reaching 35 million tweets per day by the end of the year.

- As of now, Twitter sees 50 million tweets created per day.


now the only question is how many of the 50 Mio Tweets are:
- Spam
- Retweets
- Twitterfeeds
- relevant?

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Filed under  //  twitter  

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Feb 13 / 4:03am

Social Technographics: Conversationalists get onto the ladder

Two and a half years ago, Charlene Li and I introduced Social Technographics, a way to analyze your market's social technology behavior. Social Technographics was carefully constructed, not as a segmentation, but as a profile (that is, the groups overlap). That's because the actual data told me that people participate in multiple behaviors, and not everyone at a higher level on the ladder actually does everything in the lower rungs.

Well, it worked. Despite the rapid pace of technology adoption, the rungs on the ladder have shown steady growth, with some (like Joiners) growing faster than others (like Creators). We have analyzed data for 13 countries, for business buyers, and even for voters. My colleagues and I have done profiles for over a hundred clients, profiling Walmart shoppers, non-profit donors, and doctors.

In all that time, only one thing has been bugging me: there was no place for Twitter.

We fixed that today.

Social Techno Ladder Mark 2

As you can see from the graphic, we added a new rung, "Conversationalists". Conversationalists reflects two changes. First, it includes not just Twitter members, but also people who update social network status to converse (since this activity in Facebook is actually more prevalent than tweeting). And second, we include only people who update at least weekly, since anything less than this isn't much of a conversation.

Conversationalists intrigue me. They're 56% female, more than any other group in the ladder. While they're among the youngest of the groups, 70% are still 30 and up.

The data from this survey continues the trends from the last two years -- Spectators are maxing out at around 70%, Joiners are still growing rapidly, and Creators are still growing slowly.

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Filed under  //  social media   twitter  

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Feb 12 / 8:23am

Why Twitter Will Endure - NYTimes.com

Like many newbies on Twitter, I vastly overestimated the importance of broadcasting on Twitter and after a while, I realized that I was not Moses and neither Twitter nor its users were wondering what I thought. Nearly a year in, I’ve come to understand that the real value of the service is listening to a wired collective voice.

Not that long ago, I was at a conference at Yale and looked at the sea of open laptops in the seats in front of me. So why wasn’t my laptop open? Because I follow people on Twitter who serve as my Web-crawling proxies, each of them tweeting links that I could examine and read on a Blackberry. Regardless of where I am, I surf far less than I used to.

At first, Twitter can be overwhelming, but think of it as a river of data rushing past that I dip a cup into every once in a while. Much of what I need to know is in that cup: if it looks like Apple is going to demo its new tablet, or Amazon sold more Kindles than actual books at Christmas, or the final vote in the Senate gets locked in on health care, I almost always learn about it first on Twitter.

The expressive limits of a kind of narrative developed from text messages, with less space to digress or explain than this sentence, has significant upsides. The best people on Twitter communicate with economy and precision, with each element — links, hash tags and comments — freighted with meaning. Professional acquaintances whom I find insufferable on every other platform suddenly become interesting within the confines of Twitter.

by David Carr

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Filed under  //  howto   twitter  

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Jan 24 / 7:20am

Twitter Business Model & has 50,000 apps | VentureBeat

“The business model will be a way that we share money and success, so that our incentives are aligned with partners from  OneRiot to Seesmic to Tweetie to Tweetdeck,” he said on-stage at the Le Web conference in Paris today.

Sarver said there are now 50,000 applications built around Twitter. He also announced a developer site and a conference for developers called Chirp early next year.

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Jan 23 / 3:42am

8 Tools to Help Filter Your Twitter Stream

Filtered by Followers: Twitter Tim.es and MicroPlaza

After you log in with your Twitter username, The Twitter Tim.es creates a page that displays stories by filtering through what the people you follow have tweeted the most. The Twitter Tim.es shows who has posted the story along with a blurb to give you an idea of what it's about. In some cases, the service shows the full text of the post. It also gives you options to view popular stories on Twitter from media sources and Twitter Lists.

MicroPlaza helps you see what's being shared by many people -- both the people you follow and all Twitter users. MicroPlaza puts more emphasis on what people say about the link by prominently displaying their tweets directly below the link and allowing you to easily see all the tweets on the link. This is probably the most flexible filtering tool. You can change how the streams are displayed, see what's most popular today (or this week or this month), even assume the identity of other Twitter users and see what their sources are sharing. MicroPlaza also bookmarks links (though I wish it synced with other bookmarking services).

Curated by Editors: The Hourly Press

Rather than automatically including all of your followers, The Hourly Press enables you to select your own Twitter "editors." Those users are weighted more heavily in the algorithm of what is being shared or cited on Twitter. The Hourly Press then takes the 10 highest scoring links and creates an hourly edition, which is displayed on a customized URL. The Hourly Press I created, for example, is socialjournalism.hourlypress.com. When I want to see what the buzz is, and haven't been on Twitter for a little while, I check this site to see what my trusted sources think are important.

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Filed under  //  tools   twitter  

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Jan 23 / 3:15am

Most Retweeted Twitter Users of All Time [IMAGE] | Shareable Links!!

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Jan 20 / 2:20am

How to use Twitter to grow your online business

1. The Basics - tell people who you are

It never ceases to amaze me how many people still fail miserably at this first hurdle. When you are setting up your Twitter profile you can set up an avatar/photo, your name, your Twitter username and a 160 character bio. This is so when people visit your Twitter page they can instantly see who you are and what you’re all about. The first thing I do when I’m “followed” by someone on Twitter is look at their profile page to see who they are, what they do and if I think they’re worth following in return.

2. Publicise your Twitter URL whereever you can

3. Don't be vain Don’t fall into the trap of thinking that it’s cool to follow as few people as possible but still expect to have hundreds of followers yourself.

4. The juicy bits - join the conversation

5. Network

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Filed under  //  business   howto   twitter  

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Jan 16 / 8:56am

140 Twitter Tips

 

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Jan 16 / 12:19am

Twitpic, A Twitter Success Story | Mixergy

In 2008, Noah Everett wanted to share photos on Twitter. Since there was no way to do it, he grabbed an old server and created Twitpic as a side project. This program will show you how he did it, but before you listen to it, I want to give you some numbers:

- In terms of traffic, Alexa says Twitpic is a top 100 site

- In 2009, the site did over $1.5 million in ad sales

- For every million in sales, the company keeps $700,000

- The site has about 6.5 million registered users

- Noah was recently offered 8 figures for the business

- There are only 4 people working on the site (including Noah's parents)

Besides that I found the discussion about feedback and evangelists interesting, since it helps you finding fans and converting distractors into evangelists. Btw. this reminds me of a discussion on the NPS (Net Promoter Score): is it harder to make Distractors a Promoter or Neutrals a Promoter? Distractors are usually emotional about your service and company - so if you fix the issues and are open to feedback you can convert them into fans - whereas Neutrals are a little closer to getting wowed, but a little harder to reach (since they often don't give bad feedback in public but are likely to forget about your service since you didn't excite them).

Noah:
what I find is that when you respond to people on twitter in a human way they respond to you in a human way, cuz originally on people are used to getting bad support, they're used to getting bad feedback so we're trained to respond harshly to make sure we get what I want- and get what we want, but i found that when you respond back to them as a human and nice, and understanding, they turn right around, there are some people who had big problems with twitpic early on and now are some of
our biggest evangelists for the site and they're actually good friends now so you can turn any situation all in how you respond, and people really endear themselves to you and they realize you're a small company, at the time, so the first year and a half twitpic was just me. So it was hard times, but you understand you know?

Andrew: Yeah, I was actually talking to one of the guys at uservoice who said that same thing, that he'll jump into twitter, and respond to the person whos his harshest critic, the guy who most people would fight against, if he just goes in and says "What's the problem, how can I help out?", he ends up having one of his biggest, ah he ends up creating one of his biggest evangelists

Interviewee: Yeah, people just want someone to respond to 'em, and we- and I'm guilty of this too, sometimes I'll call up my cable company and I'm kind of a jerk, at first cuz Im used to getting bad service. And I tried to change that about myself, its because it kind of comes from fear, we think we're not going to get the service we need or the response we need to fix our issue, and I don't blame anybody for being that way, thats kind of how the support industry is.

---
German version over at http://www.basicthinking.de/blog/2010/01/15/twitpic-gruender-offenbart-sensationelle-zahlen-ueber-den-twitter-foto-dienst/

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Filed under  //  service   startup   twitpic   twitter  

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Jan 15 / 6:59am

Twitter Howto: Take a Look at How Dell Does It

1. The Right Motivation is Key


If you’re simply motivated to make money from Twitter, your heart is in the wrong place. Dell’s strategy is to turn Twitter into an opportunity to build better relationships with customers, which ultimately leads to stronger sales.

According to Binhammer, Dell didn’t initially approach Twitter with dollar signs in their minds, but instead as a listening outpost. "We see social media connections as a means to further strengthen those direct customer relationships. The added revenue has been a welcome addition to being where our customers are and connecting with them.”

2. Approach Twitter With a Multifaceted Strategy


In Binhammer’s own words, this is how Dell approaches Twitter:

- Direct connections between Dell and customers – listen, learn and engage in direct connections with customers (There are ~ 100 Dell employees using Twitter to connect with customers).

- Subscribe to Dell info – customers can subscribe and get Dell news from our blogs/Ideastorm Twitter.

- Dell offers from businesses – some of our businesses, notably Dell Outlet, publish their latest offers on Twitter.

- More about Dell businesses on Twitter: http://www.dell.com/twitter Here you will see various Dell business accounts

If anything, Dell’s all-hands-on-deck approach to Twitter, demonstrates that you need to serve your customers how they want to be served.

For small businesses in particular, Binhammer recommends that you “Make it easy for your customer to talk to you. Do simple things to thank your customers for their business. Ask them for suggestions. Go where your customers congregate, whether it be Facebook or Twitter or elsewhere, and participate in those conversations. Also, listen to your customers in the blogosphere. What they have to say is vitally important to your business.”


3. Don’t Be a Spammer

This may seem obvious, but you’d be surprised by how many small and big businesses alike use Twitter as a one-way marketing channel with overly promotional tweets. Spamming your customers on Twitter is a surefire way to get unfollowed and immediately ignored. Of course promoting sales and products is encouraged, but do so in a way that your customers can be receptive to. If you need help defining what that looks like, just ask your followers on Twitter for input.

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Filed under  //  corporate   dell   twitter  

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